💡 This is a guide to how I work and what I value. It’s not polished marketing, it’s the real me.

Drawn from years of freelancing, startup life, and a few pivots along the way.

My core values

  • Clarity through understanding: Before I design, I need to understand. That means learning the context of the team I work with and the realities of the users we’re serving. Clarity comes from seeing both sides.

  • Tech should help us do better: Technology is a tool, not the end goal. Life doesn’t happen on a screen, and the best products respect that bigger picture; helping us work better, live better, and focus on what really matters. I choose projects with that lens in mind.

  • Direction over speed: I value pragmatism. Moving fast only makes sense if there’s a clear direction. I mix critical thinking with execution so the work is both realistic and meaningful.

How I work best

  • I think in systems. I like to zoom out to see dependencies, but I also care about the details.

  • I move faster when I understand the why behind decisions. Context makes all the difference.

  • Clear, frequent communication helps me do my best work.

  • My working language has been English for years, but as an Argentinean I’m naturally more open in Spanish. Bringing that openness into English is something I keep working on.

What I value in others

  • Systems thinking and awareness of how decisions ripple outward.

  • Strong communicators who can share ideas and explain their thinking.

  • A growth mindset: people who challenge themselves and keep improving.

Feedback & collaboration

  • Give me feedback early, directly, and with examples. I’ll do the same.

  • I recognize talents and give praise openly — in public and 1:1.

  • I make myself available for brainstorming, syncs, or deep dives.

What drives me nuts?

  • When people don’t care or waste their potential.

  • When someone doesn’t bring their best — it drags the whole team down.

  • Sugarcoated truths. Honesty, even when uncomfortable, is more respectful.

  • Feeling like my time is being wasted.

Some honest, unfiltered things about me

  • I feel grateful to be able to work in a field I genuinely enjoy.

  • I care a lot about the things I do and how they affect the people around me — the users, my team, and the company. Because of that, I often push myself hard and sometimes expect others to care as much as I do.

  • I’m not great at sports, but I love swimming (body and mind connected, distraction-free) and rollerblading (that’s how I met my husband).

  • I have a straight poker face most of the time, specially with people I don’t interact frequently. You might think that I’m angry or sad, but I’m not. It takes a while to me to feel comfortable and open up in certain settings.

My Quirks

  • Figma layers must be labeled.

  • I’m a little superstitious (no walking under ladders).

  • I get hooked on video games easily, so I usually try to avoid them.

    • Update July 2023: After years of avoiding consoles, I finally bought a PlayStation. And it blew my mind how far gaming had come.

    • Update August 2025: Now I’ve added a Nintendo Switch to the mix… boom!

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