🛼 I’ve been designing across brand and product for 15+ years. Along the way I’ve freelanced, built identities, shaped products, joined startups, and learned from people who’ve influenced me more than they probably know.
I’ve become a design generalist who cares about the full cycle, from early messy ideas to polished details.
Foundations in visual design (early 2000s)
I earned my degree in Graphic Design in 2006 and was lucky to learn from incredibly talented visual designers early in my career. They taught me the craft of typography, color, grids, and visual communication — skills that still guide everything I do today.
Freelance era (2000 – 10s)
For nearly a decade I freelanced with digital agencies, working with brands like Nintendo, Corona, Greenpeace, and Sony. This was my playground: I learned UI, marketing, and how digital experiences shape how people see brands.
Venturing into branding (2012 – 2016)
I joined teams designing identities for institutions like ICBC, Banco Nación, Tecnópolis, and CCK Cultural Center. It was here I realized branding isn’t just about aesthetics, it shapes how people feel and interact with products. That perspective pulled me closer to UX.
Falling in love with UX (2014)
I launched madebyhaus.com to help early-stage startups turn their vision into something real. It was my first taste of end-to-end product design — defining identities, shaping products, and learning how strategy and craft come together.
🐥 Motherhood (2018)
Becoming Valentín’s mom reshaped my priorities and perspective in profound ways. It might seem unusual to include here, but I see personal and professional life as deeply connected.
Diving into product (2020 – Now)
My first step into product was at Waynimovil, a fintech focused on microloans. I joined as founding designer, establishing product and design foundations at a company that has since expanded across LATAM.
At On Deck, I worked on core product experiences that helped founders discover peers and build relationships. It was an intense stage of growth and pivots that taught me what it takes to build products from the inside, at scale.
Today I’m Founding Designer at Collider, where we’re building an MVP to help operations leaders surface knowledge from their network. My role is to design the first product experience, set up design systems, and turn messy early ideas into something real for users to try.
Looking ahead (2025 →)
What excites me most is turning messy beginnings into clarity. So in the future, I see myself:
Helping early teams turn abstract ideas into something visible and concrete.
Joining setups that are still scrappy but with enough structure, where product, marketing and engineering work together.
Adapting my role to the team’s needs, whether embedded, fractional, or project-based. What matters most are the people I get to work with.
Always aiming for work that feels tangible, something you can see, use, and learn from.
If this resonates and you’d like to connect, just reach out at yanelbottini@gmail.com