On Deck

Context
On Deck is a curated community for early-stage founders. I joined as the company scaled from Seed to Series B, helping shape the design direction of its digital products and brand.

Challenge
As the platform grew, design had to keep pace with rapid product expansion and increasing complexity: unifying fragmented guidelines, moving beyond No-Code MVPs, and aligning the brand with its evolving audience.

My role
I worked as Senior Product Designer, focusing on three fronts:

• Design System — Built a unified design system, improving efficiency between design and engineering.

• Product Features — Guided the transition from No-Code tools to user-centric features like People Search, Profiles, Events, Perks, and Asks.

• Brand Refinement — Enhanced the brand’s visual identity to better communicate across channels.